Interactive Marketing With Meaning
THLA, Largest Hotel Association in the U.S.
Olive provided:
•Overall communications audit including full review and recommendations for website, newsletter, social media and metrics
•Strategy and content development
•Website and Newsletter re-design
•Blog and Social Media content creation
•Overall communications strategy
•Enhanced metrics, SEO and analytics measurement
Olive managed launch of Panama Coffee Co. including:
*Identity design
*Content development and copywriting
•WordPress implementation
Working with McGarrah-Jesse Advertising agency Olive designed promotional website, and email campaign for launch of Hyatt Hotels - Lost Pines.
Motive developed broadband management software. Olive worked with internal team to launch new website before Motive was purchased by Alcatel-Lucent.
Olive worked with C3 Presents, an events and experiential marketing agency, to:
•Create digital promotions for the Austin City Limits music Festival
•eMail newsletters for Lollapalooza among others.
TravelTex.com worked with Olive and T:M Advertising to align all interactive efforts with their ongoing international print, TV and radio campaigns.
Rich media enhancement features and upgrades to the 11,000-page site included interactive maps, webcams, international landing pages and more.
Awards included Best State Tourism Website, "The Best Damn Advertising in the United States" at the Travel Industry Association.
“Olive has been in the driver's seat on TravelTex.com as consultant, design and development team of choice for 5 years.
We value their strategic insight, project management, and design sensibility.
During this time TravelTex.com has won numerous industry awards.
Olive works well with our Agency staff and manages the heavy workload that TravelTex demands. We look forward to a bright and continued future with them.”
Drew Holmgreen
Master of the Universe, TMi
KLRU brings exceptional educational television to the Central Texas community. Olive designed and developed website, and online Kid's Club.
The Harry Ransom Center is one of the finest research libraries in the country. Housed on the campus of the University of Texas at Austin.
Collections include one of the original Gutenberg Bibles, the first photograph, and have featured materials from 'the Making of Gone with the Wind', Shakespeare in Print and Performance and Lewis Caroll's Alice's Adventures in Wonderland.
Work included:
•Website design and development
Marketing launch strategy, website, corporate design standards, product demos, print collateral.
“Olive -- thank you for a wonderful website! You guys did an awesome job in very little time. I am most impressed and will continue to recommend you all over town. Everyone here is very pleased with lifesize.com.”
Munira Fareed
Vice President of Marketing, LifeSize
Other clients include:
Associations
Texas Hotel & Lodging Association
High Tech
Dell
DMX
Hewlett-Packard
Pervasive Software
PlanView
WCIT 2006
Consumer
Panama Coffee Co
3M
Farouk System
High End Systems
Marnie Bugs
RYKA
Arts and Community
Austin Fine Arts Festival
Austin Lounge Lizards
Austin Lyric Opera
Austin Symphony
SlamChannel
Strings Attached
UT Performing Arts Center
UT Research Development
Government
Capitol Metro
OneStar Foundation
SPartnerships
Texas Dept. of Economic Development, TravelTex
Texas Dept. of Health
The University of Texas
Professional Services
Austin Ventures
GDH&M
Educational
Cord
Harcourt Achieve
Harcourt Supplemental Publishing
Agency
C3 Presents
GSD&M
Kolar Advertising
McCann-Erickson
Millward Brown
Powered
Sherry Matthews
Sibley Peteet
Sicola Martin
TKO Advertising
TM
Tocquigny Advertising
Tuerf-Davis Enviromedia